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Friday, May 2, 2008

Retail Packaging Price Acceptance!

I am surprised by the number of people who accept that the price they are currently receiving for their retail packaging is the best price they can get. WHY?

I offer on a daily basis to give potential customers competitive quotes on their retail packaging based on their annual usage and so many of them refuse the offer. WHY?

As a store owner, have you ever asked for a quote from a competitor of your retail packaging provider? WHY not? You might be surprised by the pricing. You can only gain knowledge by asking and potentially save money. You might learn that your current pricing from your provider is better then the competitors or you might learn you are paying too much. Who is going to hurt? Not the competitor and not you. It might hurt your current provider but only if their prices are too high.

You should also learn through this quote process that sometimes there are specials not advertised in a catalog. These specials could in fact effect the items final cost. For instance, Gift Box Corporation of America, www.800giftbox.com, has a first quarter special every year. That special is 15% of the cost of their stock paper shopping bags. So for a customer who uses paper shopping bags this is a great savings especially if they order their annual usage appropriately.

Example:

GBC's cost of a kraft 8 x 5 x 10 paper shopper starts at 28.50/100 up to 1000 pcs.
So if your use 750 bags unprinted per year the cost of those bags drop to 24.23/100. Not bad.

Over 1000 bags costs 27.00/100 with the discount $22.95/100. And so on.

Don't be afraid to ask if there are any upcoming specials.

Gift Box also has a freight policy that states if you spend more then $350.00 per order they will pay half the freight. Twice the savings for those customers who plan wisely.

So if storage is an issue, Does your packaging provider give you annual usage discounts on all orders placed at the same time with separate ship dates? I do and why shouldn't I or they? You are ordering all your products at the same time aren't you? Most of my competitors don't offer that.

I am only using shopping bags as an example but this relates to all types of retail packaging including plastic bags, gift boxes, tissue paper, gift wrap, ribbon and bows. Whether you use stock products, custom products, unprinted or printed, why not ask today for competitive pricing from a packaging provider other then your own? You might be surprised.

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