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Thursday, August 14, 2008

Just a month later

Well, Summer has come and is almost over so quickly and yet business still moves slowly.

Over a month since my last blog and it seems so long ago.

With the release of the Gift Box's new catalog and existing customers still wanting to reorder packaging the summer has moved along for me. I have been working hard with two new customers that wanted custom packaging, my favorite! Those projects have taught me a lot just like all new demands do. Its what I love about my job. I learn new aspects of packaging design, requirements, fulfillment and customer demands with every appointment.

The story about the custom packaging for one of those customers!

A web site that sells lingerie will be offering a complete gift box packaging. The packaging will include a gift box, tissue paper, notecare and envelope and a pre-tied fabric ribbon. I have been working on pulling together quotes for custom boxes, custom assembled bowes, notecards and envelopes (not my expertise), and folded tissue paper all assembled inside the colapsed box and shrinkwrapped for months. I did it. The boxes were the customers biggest problem because of the configuration when folded and shrinkwrapped didn't keep the integrity of the box. Multiple folds in a folding box just doesn't work. So I worked with a box manufacturer and designed boxes that did not need to be folded and assembled by the end user. Our boxes are similiar to an apparel box or sometimes known as a pop-up box. The quality of the box and the presentation worked much better then their original designs supplied by another packaging distributor. The cost of the custom boxes become a concern but that concern soon vanished when my custom box price was less then their original stock box price. Their custom assembled bow now costs less then their original too long length of ribbon also. Stock tissue is stock tissue but getting folded was a big concern for me. Notecards and envelops were not something I had sold before but just like anything else. I asked for a few quotes and went with the best price. All said and none, I pulled together some old resourses from a previous life and was able to get the fulfillment done for much less then they had gotten before. Delivery of this product is slated for Mid September. My customer will receive 3 sizes of boxes, each collapsed box will contain tissue, notecard/envelope and a ribbon hank with an assembled bow all inserted into the bottom side wall of the box and then the top will lay on top of that collapsed and then shrinkwrapped. A final presentation fight for a King buying something pretty for his Queen. Their customers couldn't ask for a better presentation at a cost that is sure to please them.

I will provide pictures and additional information as this project progresses.

I look forward to working with this customer for years to come.

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