Unique Packaging

Does anyone want to discuss the most unique packaging they have seen?


Included in this discussion can be retail packaging used by a retail store - big or small - or product packaging used by a manufacturer - big or small.


Well, I am a fan of color so the more colorful the better.

A current customer of mine that owns two retail store locations opted to print his two logos, one on either side, of a plastic bag. Doing this allowed him to order a higher inventory level and save funds. The logos are very different then each other in color (4 colors each) and design but when placed on either side of the bag it doesn't matter. In this time of economic uncertainty its a sound financial decision that allows for advertising of both locations. One of the logos incorporates his physical location with the name of his store and the other incorporates his store sign with a basic graphic that relates to the product he sells. His logos are eye catching and memorable. So for a favorite financially designed custom bag this wins.

I have seen so many complete match packaging compaigns while working with Gift Box Corporation that I don't even know where to begin. Some very talented graphic designers, store owners and sales reps have put together packaging that has left an impression on me. Currently there is pictured in the GBC 2008/2009 catalog a selection of packaging used by Studio U that is very color and very visually intersting because of the colors and shapes that have been printed on not just eurototes but on gift boxes as well. Their multi color eurototes allow them to use several different colors of coordinating tissue papers making the final product simple and elegant or bright and colorful. So this is a favorite for bright and colorful. Of course there are so many that use color including 4 color process designs that I could go on forever.

I am bias to Gift Box Corporation manufactured one and two piece gift boxes but for retail packaging they are the best in the world. Quality is superior to any other. The colors are trendy. The hot stamping charges are minimual allowing the customer to imprint their logo making it their own. Where can you advertise your name for $24.00 and reach a minimum of 1000 people? A well done and eye catching store logo leaves an impression.

I have really been concentrating on retail products outer packaging when looking through stores. I pick out a product that stands out and determine why. Is it the colors, the packaging or product. I have found that the more color of course that catches my attention but also seeing the product is more important to me. I don't have to actaully see the product because if its a closed package then I like to see the product pictured on the outside of the package. Toys are a great example of this. Ever notice that in a toy store that most products are there out in the open for all to see. The manufacturers are catering to the kids. Children don't read they see and touch. And aren't we all just kids grown up? Manufacturers have to keep that in mind at all times. Product packaging has to be graphic, colorful and informative. My favorite in this product packaging catagory would be most toys.

What is your favorite?